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Is Spongebob killing our kids?

January
23

It seems this issue has been around forever. In 2006, a group of parents and advocacy groups threatened to sue Kelloggs and Viacom, Nickelodeon TV’s parent company, over the peddling of unhealthy food on commercials during shows like Spongebob Squarepants. In 2007, Kelloggs agreed to get more health-aware, and the suit was dropped.

But with Spongebob still flipping greasy crabby patties, and sugar-laced cereal still being plugged on the tube, it seems a lot of parents and advocates are still up in arms. The current issue of Best Life, put out by Men’s Health Magazine, takes issue with corporate cartoons and lists how to fight back. In October, the Campaign for a Commercial-Free Childhood took issue with the whole health thing as well. And I understand the concern, as kids’ waistlines are growing and growing. But aren’t we missing the point?

I mean, isn’t this whole thing about parenting? It seems to me the best thing I can do to make my son healthier is to buy him healthier foods to eat, and perhaps to eat healthier myself — something my girlfriend has had an incredibly positive influence on. If the kids want fruity-sugar cereal, you just say no. Am I off on this?

This entry was posted on Friday, January 23rd, 2009 at 12:27 pm by Jorge Fitz-Gibbon. You can follow any responses to this entry through the RSS 2.0 feed.
Category: Best Life, Blended families, Childcare, Developmental issues, Eating, Family, Fatherhood, Growing, Health & safety, Learning, Media, Nickelodeon, Parenting, Single parents, Spongebob, Working parents
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About this blog
Parents’ Place is a hangout for openly discussing the A’s to Z’s of raising a child in the Lower Hudson Valley. From deciding when to stop using a binky to when to let your teenager take driving lessons, Parents’ Place is here to let us all vent, share, and most of all, learn from each other.
Leading the conversation are Julie Moran Alterio, a business reporter and mom of a toddler, Jorge Fitz-Gibbon, a reporter and single father with joint custody of a 9-year-old son, and Len Maniace, a reporter and father of two sons.


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About the authors
Julie Moran AlterioJulie Moran AlterioJulie Moran Alterio, her husband and baby girl — “Pumpkin” — share their Northern Westchester home with three iPods and more colorful plastic toys than seems necessary to entertain one tiny human. READ MORE
Jorge Fitz-GibbonJorge Fitz-GibbonJorge Fitz-Gibbon has been a journalist for more than 20 years and a father for nine. READ MORE
Jane LernerJane LernerJane Lerner covers health and hospitals for The Journal News in Rockland, where she lives with her husband and two children. READ MORE
Len Maniace.jpgLen ManiaceLen Maniace is a reporter and father of two sons. READ MORE



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