But with Spongebob still flipping greasy crabby patties, and sugar-laced cereal still being plugged on the tube, it seems a lot of parents and advocates are still up in arms. The current issue of Best Life, put out by Men’s Health Magazine, takes issue with corporate cartoons and lists how to fight back. In October, the Campaign for a Commercial-Free Childhood took issue with the whole health thing as well. And I understand the concern, as kids’ waistlines are growing and growing. But aren’t we missing the point?

I mean, isn’t this whole thing about parenting? It seems to me the best thing I can do to make my son healthier is to buy him healthier foods to eat, and perhaps to eat healthier myself — something my girlfriend has had an incredibly positive influence on. If the kids want fruity-sugar cereal, you just say no. Am I off on this?