PB&J your way to a better planet
- July
- 22
Who knew that by making Pumpkin a delicious peanut butter and jelly sandwich, I’m not just feeding her a protein-packed lunch but helping the planet?
That’s the message of the PB&J Campaign, which exhorts the environmentally minded among us to pass up the chicken salad: “You recycle. You choose organic. You conserve energy. Now take at-home environmentalism to the next level.”
The idea, of course, is that plants like peanuts and strawberries and wheat take less energy, water and land to turn into food compared to livestock like cows and pigs.
It turns out that every day you eat a PB&J for lunch instead of a hamburger or grilled cheese, you save the same amount of carbon dioxide — about 2.5 pounds worth — that you would if you drove a Prius, according to the campaign. Eating just five PB&J sandwiches a month saves so much water that it’s like installing a low-flow showerhead.
The goal of the campaign is to get people to eat lunches that don’t include meat, fish, eggs or dairy products. Of course, that means any plant-based meal would work the same way as a PB&J. That makes it work even for those families who have a child with a food allergy. In my household, we particularly like humus with cucumber slices as well as tabouli. (As well as PB, of course, as you can see by this snapshot of Pumpkin gobbling a slice of whole wheat smeared with the sticky stuff.)

For those of us who can eat nuts without any side effects except too many calories, PB&J does seem like a friendly food to market as an alternative to the meat-based lunch. If you’re looking for a fun alternative to the traditional PJ&B, you can get some inspiration from the folks at Peanut Butter & Co. in Manhattan. When my husband and I visited their restaurant in Greenwich Village (at 240 Sullivan St.), several years back, we had a lot of fun trying unusual sandwich combinations with peanut butter. Since then, the company has started marketing jars of its peanut butter in stores, so you can try flavors like Mighty Maple, Dark Chocolate Dreams or Cinammon Raisin at home.
What do you think: Are you ready to sink your teeth into gooey goodness to help the Earth?











I was also inspired by Laura Barkat of Ossining. Here, at right, is some really cute homemade holiday paper created last year by her girls, who are now 10 and 8. Laura gives the girls just three gifts between the two of them, one shared and one each. Last year, the eldest mended her younger sister’s favorite pajamas as a holiday gift. “She saw that her sister was about to lose her favorite pajamas. They were unwearable. She put patches on the knees and mended them and there they were Christmas morning,” Laura told me. When I asked Laura to sum up her feelings on the topic, she sent me an e-mail. Here is what she wrote:
Anita Roddick, the founder of 










