Baby Einstein, the reality and the hype
- August
- 8
So, as all you moms and dads have probably heard, there’s yet another study out that shows that planting your children in front of the TV doesn’t produce any geniuses — regardless of the name on the DVD box.
The main finding of the new study is that for every hour spent watching a baby DVD, an infant understood an average of six to eight fewer words than babies who didn’t watch them. The study’s lead author, Dr. Frederick Zimmerman of the University of Washington, said the research shows no benefit to infants from baby videos and some evidence of harm. The study didn’t find an effect on toddlers ages 17 to 24 months.
What got me a bit riled was a comment from the other author, Dr. Andrew Meltzoff, a colleague of Zimmerman’s and a pediatrics researcher at Seattle Children’s Hospital Research Institute. He said that babies are awake and alert for a limited amount of time and if that time is spent in front of a TV, that’s time the child is not spending interacting with a parent. This implies that parents can be engaged with their children for all of their waking hours.
While there is no disputing the fact that time with mom and dad is best — and in no way am I advocating hours of TV for babies — I can’t help but feel he’s living in a different reality from mine. As working parent who hasn’t had child care every minute of the day, Baby Einstein has been a blessing at times. In Pumpkin’s first year, those 20-minute videos — which did mesmerize her, I must say — provided me with the time for luxuries like, oh, going to the bathroom and taking a shower. And in Pumpkin’s first months at home, she was spending her days sleeping and nights awake. We found that Baby Einstein DVDs helped us catch a few winks while she was happy and occupied.
What’s more, Pumpkin seems to have really connected with these videos in a way that’s been positive for her language skills. For instance, her favorite DVD is “Baby Van Gogh,� which is “hosted� by a goat puppet, “Vincent Van Goat.� (Yes, I know.) As a result, she loves goats! When we go to Muscoot Farm, she spends a long time looking at the goats. And “goat� was one of her first words. Now, of course, the word “goat� isn’t actually spoken in the video. She got that from us. That’s part of the key: We watch the videos with her, too.
Instead of just venting to all you other moms and dads, I decided to ask the researchers exactly how they would respond to my points. Here’s the e-mail I sent (I’ll post the answers if I get a reply):
Dear Drs. Zimmerman and Christakis,I read the reports about your study about Baby Einstein. As a reporter who writes a blog about parenting and the mom of a 2-year-old who has had Baby Einstein videos in the house from the beginning, I have some questions I hope you can answer.
• My first reaction was: Is it news that it’s better to sit and talk to your baby? That’s the ideal. But don’t the researchers realize that no parent can talk to a child all of their waking hours? Aren’t they parents themselves? There has to be time for a shower or bathroom break, right? What do you propose we do with the baby during these times? Why isn’t a Baby Einstein video better than letting the child be strapped into a bouncy seat starring at nothing? Or perhaps screaming about being left in the playpen?
• Surely we all know that hours of TV are no good, but what’s the harm in 20 minutes a day?
• The images in some of the videos are beautiful. Why is it better to look at pretty pictures in a book than pretty pictures of video? The nature scenes are gorgeous.
• These days, my daughter watches a 20-minute Baby Einstein video with her morning milk. We watch it together and both enjoy it. Why isn’t this an OK activity in your view?
• My daughter also has so many books that if they were stacked, they’d be much taller than she is. We read, we play ball, we swim, etc. Why can’t a video be part of this picture?
• As a parent who doesn’t turn on the TV to watch my own programs until my daughter is in bed, I can’t help but feel that the minimal amount of time she has watched Baby Einstein (and lately I’ve been Tivoing “Sesame Street”) isn’t harmful. Should I be concerned about even her limited viewing?
Update: Dr. Christakis replied with a link to a Web page about his book: “The Elephant in the Living Room: Make Television Work for your kids.” If I get a copy and read it, I’ll tell you what I find out. If anyone has read this, I’d love to hear what you think.










Check out the cryptic screen at the right. That’s what my iPod looked like after Pumpkin swiped it from my desk when we weren’t looking. Suffice it to say, we were a bit boggled by this message. My husband has had an iPod since 2003 — and he NEVER saw this screen before. Who knew you could actually lock your iPod? After playing around with it for a couple days, we were ready to call Apple. Then a friend visited and fixed it in a matter of minutes. In an embarrassingly obvious way. (We felt somewhat better when we considered that he’s doing an internship at Google.) What technology has your child rendered nonfunctional?
I plan to take a look at the new play clothes that come with built-in sun protection, like
Here at the Alterio household, we’ve been using a
What I do like are 
Our first Q&P is with Dr. Leyla Z. Nakisbendi, a pediatric dentist who practices at Mayers & Nakisbendi Dental Associates on Mamaroneck Avenue in White Plains. She’s also been a wonderful participant in the Parents’ Place blog. She lives in Pleasantville with her husband, Michael Mayers, also a dentist, and her three children, 9-year-old Aliya, 6-year-old Aydin and 3-year-old Maia.
Our tale starts on the changing table, a place every parent of a toddler visits at least five times a day. These visits aren’t a picnic for either party, but for some reason it’s the baby who gets the most upset. A child can have a bum full of you-know-what, and still she will resist a diaper change. The answer to making this experience more pleasant is a mix of distraction and humor.
Cheerios. Check. Spaghetti. Yup. Bananas. You bet. A year ago, I wouldn’t have been able to put bananas into the “loves it” category. In fact, “hates it” was putting it too mildly, as you can see in the photo at right. I took that picture on Jan. 30, 2006, the first day Pumpkin tried bananas. Both her father and I were disappointed she didn’t like bananas since we both love the fruit ourselves. Plus, it’s so nutritious. (I must say, her Grandma, who hates bananas, took a certain satisfaction in their shared dislike — especially since picking up my discarded banana peels when I was a child grossed her out.)